However you design it, it surrounds customers with product displays on outer walls and allows for all types of creative display variations in the center of the store. With it, the central part of the store can utilize a grid or free-flow layout (which we cover below) or even a mix of the two. This floor plan is highly customizable and provides an excellent base for combining layouts. Other displays and fixtures are placed throughout the space to guide customers’ shopping paths. In a loop layout, the perimeter walls are highly visible and can feature all types of wall and shelving displays. It features a defined pathway throughout the store, which exposes customers to every item on display. (Source: WordPress)Ī loop floor plan, sometimes called a racetrack layout, creates a more guided shopping experience than a grid or free-flow floor plan. Loop floor plans create a circular path for customers to follow. Cons: Unimaginative, moving things around can lead to frustrated customer, difficult to feature new products, can stimulate rushed shopping behaviors.Pros: Easy to navigate, can accommodate high foot traffic, established merchandising techniques, encourages browsing, maximize product space, fosters customer familiarity.Best for: Shelf-stocked goods such as books, toys, specialty foods, hardware, and homewares.Commonly found in: Grocery, big box, and convenience stores, retailers requiring a lot of shelf-stocking space.However, due to this familiarity, it tends to impart a grab-and-go experience. Since you find grid layouts in most grocery, big box, and convenience stores, they create a familiar feel among shoppers and allow for easy navigation. They are easy for customers to navigate and store owners to categorize and offer plenty of endcap and feature wall exposure for promotional items and seasonal products. They are great if you have a lot of merchandise, as they maximize every inch of available floor space, including the corners. Grid floor plans offer a convenient and space-effective way to shop.Ī grid floor plan, also called a straight layout, uses a grid-like arrangement to create a series of parallel aisles and displays.
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